|It was 2012. The way agencies did business just wasn’t working for us anymore. Our passion was connecting brands to their customers, and our genius was using digital strategies and creative products to do that. We'd tasted serious success and more was being offered. But not the kind we wanted. What we really wanted was to be part of something larger than ourselves. And we know that the world is with us: consumers and brands long to be in a more meaningful conversation and digital technology has created this opportunity. Everyone talks about brand purpose and behavioral analytics, but what does it mean to actually do it? And so we searched for special talent that would join forces with us…people who know about purpose—how to unearth and package it in ways that would influence the market...people who were experts in digital marketing and using data to uncover consumers' passions. And we found those people. Our passion and product found purpose… and came together as one.||It was 2012. We had a strategy firm (ROI Ventures). Our passion was social purpose, and our genius was connecting causes to real markets. We were good. Not "go to heaven" good. We really care about results here on earth. But the world is changing, fast, and we needed new tools to take advantage of the opportunities that lay before us. So we searched for special talent that would join forces with us…people who know about digital technology and the ways consumers use it. People who can apply behavioral analytics to identify consumers' passions and interests. People who could deliver great ideas through brand content and experiences. We found those people. Our passion and purpose found product… and came together as one.|
United, we would build the future we all want to see. Frequency540 was born.
A frequency of 540 hertz is the optimal wave of light to be seen by the human eye. We want to live at that place with our clients.
- We unearth your brand’s true purpose. We figure out what the brand does best, its reason for being and how it makes things better
- We discover, through deep behavioral analysis, what makes people passionate about your brand
- We create relevant products and content that allow your target to engage with you in a meaningful way
- We test, analyze and “furiously iterate” our work to learn and improve it over time